Politicians | Marketing Is Meaningful

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Direct Engagement With Voters Will Win Your Campaign

Candidates for Local, Regional and State office need to build a comprehensive strategy around the Internet. Traditional mediums such as yard signs, newspaper, palm cards, and expensive direct mail are still valuable. However, political digital marketing is the most effective and affordable strategy to create name recognition, engage voters, raise donations, and get the vote out. The last decade has dramatically transformed political marketing strategy. At the Presidential level, 2008 was the year of the Internet. More voters connected online than ever before. In 2012, social media emerged as the dominant channel to engage voters and get the vote out. And now, new technologies such as programmatic advertising, lead ads, and retargeting are completely changing political marketing strategies. While these strategies have been used on the national stage, they can be used effectively at a local level.For down-ballot elections, at a city, county, regional or even state level, internet strategy is absolutely crucial to success. A successful campaign will incorporate several essential components!

Essentials

In order to have a successful campaign, you must have a way to inform voters, collect donations, sign up volunteers and build a community. That’s why every campaign should have a website, a Facebook fanpage & group along with a mobile app. Your website is your primary hub where everything is connected but many of your constituents will not visit your website, many of them will follow you on Facebook and other social media sites.

Lastly, you need a mobile app. More people access info from their mobile phone than their computer. Push notifications offer an easy way get your message in front of hundreds or even thousands with ease, thereby helping you to raise money, get volunteers & increase event attendance.

Engagement

Informing is one thing but engaging with your voters and potential voters is another. Social media is one of the best places to engage with your constituents. Creating posts on Facebook, Instagram and Twitter are great ways to let people know who you are and what you stand for. The ultimate form of engagement is video, we will work with you to create short videos that will cause people to know, like and trust you which will lead to more votes. And lastly, we help you engage with your audience through email. From creating landing pages, segmenting email lists for higher response to crafting the words needed to raise money to support your campaign, email will play a major role in your campaign.

Exposure

This is how you get your name out there. Statistics show, most people make a decision based on who they hear or see the most. Many people are under the assumption that bigger is better, so If they see a candidate’s information/ads more often, they must be better. Adding digital marketing campaigns can significantly give you an advantage over your opponents.

Using programmatic voter targeting on YouTube, Facebook, and Twitter is just the beginning.
Our political drops give you the leverage of Robo Calls without the consumer frustration as these calls go directly to the voters’ voicemail.
Press releases and retargeting people who have visited your website opened an email or came to an event will create awareness that you would blow your mind.

When combined with everything mentioned, you will become omnipresent which will cause you to become and stay top of mind and create the awareness needed to increase your votes